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Case Study: ProDrive Pickleball

Platform: Shopify

Keywords Ranking

Over the course of five months (April to August), over 30 keywords started ranking in the top search engine results pages. Some keywords such as 'Swedish engineered pickleball paddles', 'ghost pickleball paddle', and 'hot pink pickleball paddle' showed impressive performance, rising into the top ranks. Keywords like 'Drive Pickleball Paddle' jumped from not ranking to a strong presence by June. This improvement in keyword rankings is a direct result of our focused content, on-page SEO, and targeted link building strategies.

OnPage Optimization

Task	Status
Meta titles and descriptions for Home, Collection, Product, and Blog pages Done	Done
H1 tags optimized across all key pages	Done
Keyword-rich URLs implemented for all core pages	Done

OffPage Optimization

Task	Status
Profile Creation	Done
Classified Ads	Done
Social Bookmarking	Done
Image Submission	Done
Ping Submission	Done
Directory Submission	Done

Google Search Console Performance

From March to August 2025, impressions increased to over 105,000 and clicks rose to 1,990.

The average CTR reached 1.9% with a visible increase in exposure. This clearly shows improved visibility and indexing performance in Google search results.

No. of Impressions

No. of Clicks

Shopify Sales Performance

During the same SEO campaign period (March 12 to August 6, 2025), total sales reached $45,039.08 with $16,202.40 attributed directly to marketing efforts. The online store recorded 9,935 sessions and 89 orders influenced by the campaign.

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