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SEO Case Study: Lonestar Cap Co

Platform: Shopify

Keywords Ranking

Significant keyword improvements were observed between July and August. Keywords such as 'sweat resistant hat' improved from position 11 to 5, and 'best workout hats for sweat' moved from 44 to 14. Multiple keywords that had no prior rankings entered the top 50 in August.

OnPage Optimization

All on-page optimization tasks were marked as complete. This included keyword placement in Meta Titles, Meta Descriptions, H1 and H2 tags, URL structures, content, and image Alt Tags across home, product, collection, and blog pages.

OffPage Optimization

Off-page SEO activities such as classified submission, profile creation, bookmarking, search engine submission, ping, and directory submission were all completed successfully.

No. of Impressions

Impressions increased from 8.38K in June to 14.7K in July, indicating improved visibility on search engines.

No. of Clicks

Clicks slightly declined from 555 in June to 373 in July. However, the increase in impressions suggests growing visibility which may convert into more traffic over time.

Sales

During the campaign, the store saw 10,443 sessions with a 2.34% conversion rate. Total sales amounted to $73,591.98, with $44,468.15 directly attributed to marketing efforts. A total of 154 orders were attributed to SEO and digital marketing strategies.

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