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SEO Case Study: Bilz Gift Games

Campaign Duration: March 25 – August 6, 2025

Website: www.bilzgiftgames.com

Objective: Rank for niche gift-related keywords and drive relevant traffic and sales.

Keyword Ranking Performance

April	May	June	July	August
77	11	4	4	2
-	11	6	6	7
-	58	42	33	7
-	17	17	10	10
-	87	50	35	12
-	-	21	21	17
-	19	19	20	18
28	21	20	21	20
-	75	45	41	33
-	-	18	16	23
-	-	17	16	23
-	85	37	33	24
-	33	23	23	20
-	-	-	-	34
-	38	40	38	34
-	-	50	46	40
-	78	60	40	43
-	-	85	44	44
-	-	76	60	44
-	-	85	77	76

Notable improvements include keywords like 'Cosmic Pinball' and 'Unusual Christmas Gifts' reaching top 10 positions by August.

On-Page SEO Optimization

Comprehensive keyword integration across the entire website:

• Meta titles & descriptions
• H1 & H2 tags
• Product and collection page URLs
• Blog post optimization
Status: ✔ All 15 on-page elements were fully optimized.

Off-Page SEO Activities

Strategic backlinking and promotional submissions:

• Profile creation
• Classified ads
• Social bookmarking
• Image, ping, and directory submissions
Status: ✔ Completed successfully across all platforms.

Google Search Console Performance

Time Frame: March 25 – August 6, 2025

37,900

Total Impressions

207

Total Clicks

0.5%

Average CTR

28.8

Average Position

This marked a nearly 7x increase in impressions compared to the prior period (5.64K), signaling higher visibility and indexing improvements.

No. of Impressions

No. of Clicks

Shopify Store Sales Performance

Campaign Period: 25 Mar – 6 Aug 2025

$14,651.92

Total Sales

1,483

Online Store Sessions

$444.67

Sales Attributed to Marketing

3

Orders Attributed to Marketing

$604.35

Average Order Value

1.48%

Conversion Rate

Consistent traffic and keyword performance paved the way for strong revenue per order.

Sales

Final Outcome

Bilz Gift Games experienced the following achievements through targeted SEO work:

• Over 30 gift and novelty keywords ranking on Google
• Impressions rose from 5.6K to 37.9K in just 4 months
• High-ticket conversions with an AOV over $600
• Optimized for sustained organic growth in seasonal and evergreen keyword segments

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