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SEO Case Study: ArrowSoft Archery Gear

Campaign Duration: July 2025

Website: www.arrowsoftarchery.com

Objective: Improve keyword visibility and search performance for archery-related products.

Keyword Ranking Growth

Starting Position (July)	Aug Rank Position
NA	24
78	36
NA	91
96	22
NA	16
NA	5
NA	4
51	1
NA	22
NA	32
NA	12
NA	42
29	8
95	25
22	8

High-ranking improvements include 'soft archery' reaching position #1 and 'foam bow and arrow' breaking into the top 5.

On-Page SEO Optimization

All 17 essential on-page SEO improvements were successfully implemented:

• Optimized meta titles, descriptions, and H1/H2 tags
• Improved internal linking structure and keyword usage in blog content
• Keyword integration into image alt tags and collection pages
Status: ✔ Completed across homepage, product pages, blog posts, and URLs.

Off-Page SEO Optimization

Executed core off-page activities to enhance domain authority and indexing:

• Classified submissions
• Profile creation
• Bookmarking and directory submissions
• Search engine and ping submissions
Status: ✔ Completed

Google Search Console Performance

Period: July 2025

4,630

Total Impressions

26

Total Clicks

0.6%

Average CTR

26.6

Average Position

Visibility saw notable upward momentum for new keywords and impressions during the campaign period.

No. of Impressions

No. of Clicks

Shopify Sales Data

Quarter to Date:

3,649

Online Store Sessions

$10,446.31

Total Sales

$6,965.72

Sales Attributed to Marketing

44

Orders Attributed to Marketing

$155.43

Average Order Value

1.29%

Conversion Rate

Organic search traffic led to product discovery and contributed to more than 66% of revenue attributed to marketing.

Sales

Final Outcome

In just one month of SEO implementation:

• Multiple competitive archery product keywords ranked on Google
• 'Soft archery' secured position #1
• 4,600+ impressions and growing visibility metrics
• Over $10K in online sales, with marketing-driven efforts accounting for nearly $7K
• Solid foundation set for long-term SEO growth.

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