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SEO Success Case Study: Ambassadors for Christ Book

Campaign Duration: April 1, 2025 – July 31, 2025

Website: www.afcbook.org

Objective: Improve keyword rankings, increase search visibility, drive organic traffic, and generate sales for faith-based Chinese language Christian materials.

Keyword Ranking Growth

May	June	July	August
56	22	6	4
91	64	62	51
35	15	10	10
69	35	19	2
-	-	-	27
-	-	33	4
-	-	-	21
-	-	25	1

Several keywords achieved top 5 rankings in August, significantly increasing organic visibility.

On-Page SEO Optimization

All 17 critical on-page SEO tasks were executed successfully:

• Meta titles and descriptions optimized for homepage, products, and collections
• H1 and H2 headings aligned with target keywords
• Blog content structured with keyword-focused headings and alt tags
• Internal linking and URL structure refined for SEO friendliness

Status: ✔ All On-Page SEO Activities – Completed

Off-Page SEO Optimization

Essential off-page activities were implemented to boost authority and indexing:

• Classified submissions
• Profile creation
• Directory and bookmarking submissions
• Search engine submissions
• Ping submissions

Status: ✔ All Off-Page SEO Activities – Completed

Google Search Console Performance

Period: Apr 1 – Jul 31, 2025

89,500

Total Impressions

3,510

Total Clicks

3.9%

Average CTR

12.2

Average Position

Significant upward trend in impressions and clicks shows growing visibility and better keyword targeting.

No. of Impressions

No. of Clicks

Shopify Sales Data

Period: Apr 1 – Aug 7, 2025

34,091

Online Store Sessions

$173,657.04

Total Sales

$91,874.04

Sales Attributed to Marketing

318

Orders from Google Search (Organic)

5.83%

Conversion Rate from Google Search

$33,659.35

Sales from Google Search

Google Organic Search proved to be the second most effective sales channel after Direct traffic.

Sales

Final Outcome

Through a structured SEO campaign including keyword research, content optimization, and off-page outreach:

• Organic visibility grew rapidly within 4 months
• Several keywords achieved top 5 search rankings
• A total of 318 orders and over $33K in sales were directly driven by organic Google search
• Overall conversion rates and traffic quality improved significantly

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